About Us
Where Strategy Meets Creativity:
My Story in Licensing
Hi, I’m Inna DeGuarde, the founder and CEO of Launch Licensing.
Always take the call. Always reply within 24 hours.
These two simple mantras have shaped my career and relationships — and they’re what set me apart in an industry built on trust, speed, and collaboration.
For nearly two decades, I’ve built my licensing career across agencies and at Paramount Global (back when it was still Nickelodeon), gaining a true 360° view of the industry. I’ve worked with powerhouse brands like Frigidaire, Electrolux, U.S. Army, Stanley Black & Decker, PEZ Candy, and PepsiCo — and led licensing programs for icons like SpongeBob SquarePants, Teenage Mutant Ninja Turtles, South Park, Garfield, and Paw Patrol.
I’ve helped launch and grow products that became household names — and now I bring that experience to partners who want to expand thoughtfully, grow strategically, and build products consumers truly love.