About Us
Where Strategy Meets Creativity:
Our Story in Licensing
Hi, I’m Inna DeGuarde, "Co-Founder and Chief White Space Officer"
Always take the call. Always reply within 24 hours.
These two simple mantras have shaped my career and relationships — and they’re what set me apart in an industry built on trust, speed, and collaboration.
For nearly two decades, I’ve built my licensing career across agencies and at Paramount Global (back when it was still Nickelodeon), gaining a true 360° view of the industry. I’ve worked with powerhouse brands like Frigidaire, Electrolux, U.S. Army, Stanley Black & Decker, PEZ Candy, and PepsiCo — and led licensing programs for icons like SpongeBob SquarePants, Teenage Mutant Ninja Turtles, South Park, Garfield, and Paw Patrol.
I’ve helped launch and grow products that became household names — and now I bring that experience to partners who want to expand thoughtfully, grow strategically, and build products consumers truly love.
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I’m Maggie Gratzer McIntee
Maggie is a senior licensing and partnerships leader with a uniquely well‑rounded background spanning creative direction, business formation, contract drafting, and operational management. As Co‑Founder of Launch Licensing, she helps brands and creators translate ideas into commercially strong, strategically aligned consumer product programs. Her experience includes leading multimillion‑dollar deals, guiding cross‑functional teams, and collaborating with studios, talent, marketing, ad sales, digital, and franchise groups.
Known for her clarity, calm problem‑solving, and relationship‑driven approach, Maggie brings both creative insight and practical structure to every partnership. She excels at connecting the dots between stakeholders, simplifying complex processes, and building programs that are thoughtful, scalable, and built to last.